Do you consider Search Engine Optimization to be an important part of your digital marketing strategy? If not, it should be. Here’s a couple of reasons why:
- 53 percent of all website traffic comes from organic search, according to BrightEdge
- 2.14 billion people purchase products online, according to Oberlo
Yet, many businesses don’t focus on SEO. Maybe it’s confusing or deemed less significant than other aspects of your digital marketing strategy. Remember that getting SEO right will get more visitors to your website. That in turn, can get you more leads and more sales! And unlike paid ads, SEO does not cost anything.
And even in you don’t sell products or services on your website, most businesses and website owners want more visitors – whether that’s for education about important topics, awareness of a location, blog views, etc.
As part of softserveSEO’s launch, we are offering a FREE SEO training. This 5-day live webinar series is called SEO Made Easy.
During this course, you will learn:
- Fundamentals of SEO
Learn why SEO is important, what ranking factors Google and other search engines look for and the basics of great website SEO.
- Best Practices – Tried and True Tips to Improve Your SEO Fast
With years of SEO experience we have crafted some SEO best practices that produce real, tangible results. Nailing these SEO best practices is critical to SEO success. We will teach you about best practices including Page Relevance, Tips for Page Titles, Headers and Meta Descriptions, Writing for SEO and more.
- Technical SEO- Technical SEO doesn’t need to be scary. We’ll break down Google’s Core Web Vitals and how to ensure your website scores well, plus look at mobile usability, speed, submitting your sitemap and other critical items for your website’s page rankings.
- What SEO Metrics You Really Need
Developing an effective SEO Strategy requires monitoring key metrics. Learn what Metrics and Reporting are needed for successful SEO and what key indicators to look for. We will teach you about Google Analytics, Google Search Console, Keyword Research, the Site Crawler and more. We will also include a complementary downloadable SEO tools “cheat sheet.”
- Plus Bonus Critiques!
Every website benefits from an outside pair of eyes. Get live feedback on your website and let us know any specific challenges you are having with your SEO. A few lucky attendees will get a bonus website SEO review and we will answer as many questions as possible.
The SEO Made Easy Webinar Series takes place at 11 a.m. Eastern, daily from Oct. 25 to 29. Each session is one hour.
Join the Facebook Group
We have also launched an SEO Made Easy Facebook Group. Join to ask questions and learn from others in the group also working to improve their websites’ SEO. We will share SEO tips and news in the group, as well.