Our clients usually have more tasks in the first month or two of starting to focus on SEO. However, SEO is not something that can be done once and never again. It is important to continue monthly maintenance to maintain and improve your SEO and increase website traffic.
The digital landscape is always changing. For example, there are new competitors or the search engine algorithms change. Your business also continues to evolve, which may mean you want to include additional service lines, products or different messaging.
After the initial effort, expect to continue to spend a few hours per month ensuring your website is hitting the right searches.